KATHARTIC ART
BY KATHERINE
PORTFOLIO
FREELANCE WORK
FREELANCE CLIENTS
I have worked on a variety of projects for this local Southern CA organic produce farm. These include designing tincture labels, farm stand banners, and flyer designs.
I designed the logo, chose a color code for the brand identity, and designed the package labels for Texas Clean hand sanitizer supplier. This was -apparently- free labor.
I managed the re-fresh campaign plan, design, and execution for the mixed-use condo building in Austin, TX.
Logo design for beach house swag and merchandise. The owners requested an MRI wavelength, a dolphin, and the property name in a single-color logo.
Logo design for a local "diaper cake" maker.
Logo design and business card design for a local yoga instructor in Southern California.
Yogi Community Center: Logo, Mantra, and Business Card Design
Withington Wellness is a community of uniquely certified yogi trainers who hired me for a freelance project that included two logo designs, a website header, and business card designs. The logo designs required a quiet modesty that was powerful enough to be a brand but remained respectful of the text's sacred origin. Using Sanskrit references, I was tasked with adjusting the curves and accents of a character to correct the translation and turn it into a signature "stamp" or badge for the brand. After initial sketches and verification of the translation, I hand-painted the character design, scanned the canvas paper, and cleaned/refined the design in Adobe creative suite. The result was a brand badge that's easily manipulated, memorable, and beautiful in its traditional ink red.
Organic Produce Stand in California: Banner Designs, Label Design, Poster Design
Withington Wellness is a community of uniquely certified yogi trainers who hired me for a freelance project that included two logo designs, a website header, and business card designs. The logo designs required a quiet modesty that was powerful enough to be a brand but remained respectful of the text's sacred origin. Using Sanskrit references, I was tasked with adjusting the curves and accents of a character to correct the translation and turn it into a signature "stamp" or badge for the brand. After initial sketches and verification of the translation, I hand-painted the character design, scanned the canvas paper, and cleaned/refined the design in Adobe creative suite. The result was a brand badge that's easily manipulated, memorable, and beautiful in its traditional ink red.
Hand Sanitizer Supplier in Houston, TX
Texas Clean is a group of opportunistic entrepreneurs that began reselling FDA-approved hand sanitizer from the Colorado area in Texas when the pandemic began in early 2020. I was hired as a freelance graphic designer for their logo and label designs. Initial sketches were hand drawn and the overarching concept was approved. I digitized and cleaned up the layout, made badge variations of the elements, and chose an overly-trustworthy color palette. The label design turned into a rush order, as Texas Clean needed a logo in order to sign a big deal with the City of Houston. The result was a very clean logo, a brand image that's easily manipulated, a memorable design . . . and a runaway client.
