WORK - IN THEORY

Mock Campaigns

This is a collection of mock campaigns that I created for my student portfolio. The Texas Creative portfolio sequence trains young copywriters and art directors in the art of creative campaign strategy and advertisement ideation.

FLONASE

Restore sense

Flonase is a nasal spray used to treat nasal congestion, sneezing, and runny nose caused by allergies. This campaign emphasizes that Flonase is the best way to avoid the irksome lack of taste that inevitably accompanies congestion. My fantastic partner Hector Deleon and I created this for our very first partnered campaign. In February 2018, it won a silver ADDY Award for Magazine Print.

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SMARTWOOL SOCKS

Real socks. Unreal wool.

Smartwool socks are special because they're made with wool from the Merino sheep. These sheep have extraordinary origin stories that prove just how amazing wool can be. My amazing copywriter for this campaign was Charlotte Lichtenheld.

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Quiz
Experiential
 

BOSE SOUNDWEAR

Styled by sound

Bose Soundwear brings "wearables" to a new level. It lets you show off your signature sound and make a statement with music. Angela Dai is an extremely talented art director that worked with me to build this campaign.

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Video
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Extensions

LONELY PLANET

Find your story

Lonely Planet is the largest travel guide book publisher in the world. This campaign emphasizes the role of travel guides as a simple framework that gets filled with individual experiences and memories. I worked on this with my wonderful copywriter partner Bleakney Bissett.

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Extension

LIBRIVOX AUDIOBOOKS

Land of the truly free

Librivox is dedicated to "the acoustical liberation of books in the public domain." Recordings are made by volunteers and are completely free for all users, no catches. My lovely art director partner, Madeline Cuba, and I worked together to create this campaign.

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Digital Extension

BACKYARD DISCOVERY

Better outside

Backyard Discovery is the largest residential wooden swing sets manufacturer in the US. This campaign reminds parents of how easily they can redirect the imaginative (and often troublesome) energy of their children with an outdoor play-set. My wonderful partner Angela Dai is a fellow art director that worked on this campaign with me.

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Bumper Videos
App Extension

Above is a compilation of bumper ads (:06) for the Better outside Campaign.

 

23&ME

Love your makeup

23andMe is a personal genomics and biotechnology company that tells people about their genetic health and ancestry using a saliva sample. This campaign references the different physical traits that appear in the DNA results (including freckles, unibrows, and heterochromia). At the center of this campaign is an empowering message to embrace your genetic uniqueness. Sara Gomez is an amazing partner and art director that created this campaign with me.

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