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KATHARTIC ART
BY KATHERINE
PORTFOLIO
CONTRACTED & FREELANCE
CONTRACT CLIENTS
My title - Brand Strategist - held many responsibilities including managing the advertising strategy and execution for Capsa Ventures' multiple sister companies as well as new development projects.
My primary responsibilities included redesigning their existing website, designing social media posts, and marketing collateral design including yard signs, business cards, and more.
I managed the re-fresh campaign plan, design, and execution for the mixed-use condo building in Austin, TX.
My primary responsibilities included redesigning their existing website and designing marketing collateral including yard signs, business cards, truck wraps, flyers, uniforms, and more.
Pecan Knoll was set to be Austin's first residential community of entirely steel-framed homes. My responsibilities included designing the logo and brand identity for the development, building a website for sales with interactive maps and home tours, and preparing social media posts for launch.
Pecan Knoll was set to be a residential community of single-family homes in Austin, TX. My responsibilities included building a website, designing billboards, and developing a campaign plan and brand book for the community.
FREELANCE CLIENTS
I have worked on a variety of projects for this local Southern CA organic produce farm. These include designing tincture labels, farm stand banners, and flyer designs.
I designed the logo, chose a color code for the brand identity, and designed the package labels for Texas Clean hand sanitizer supplier. This was -apparently- free labor.
I managed the re-fresh campaign plan, design, and execution for the mixed-use condo building in Austin, TX.
Logo design for beach house swag and merchandise. The owners requested an MRI wavelength, a dolphin, and the property name in a single-color logo.
Logo design for a local "diaper cake" maker.
Logo design and business card design for a local yoga instructor in Southern California.
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