CONTRACTED AND FREELANCE WORK
While working with Capsa Ventures LLC, I had the opportunity to develop the brand strategy for many subsidiary brands. These include the Pecan Knoll community, Canvas Properties Brokerage, Rodadora Homes, Fourth& mixed-use condos, and Assurance Roofing. As a one-person advertising department, I fulfill various roles including creative director, campaign manager, art director, copywriter, brand strategist, and website designer. Below is a small sample of the brands I've worked with, and I hope to create more interesting and beautiful content for brands that inspire.
Brand Strategist/Content Manager
Over three years of experience with Capsa Ventures with progressive responsibilities directing brand strategy for new developments and several horizontally integrated companies (real estate brokerage, home builder, construction company, roofing company). Main responsibilities include constructing and maintaining websites for all entities, designing advertising campaign content aligned with each entity, and developing full brand books and logos for residential developments.
Yogi Community Center: Logo, Mantra, and Business Card Design
Withington Wellness is a community of uniquely certified yogi trainers who hired me for a freelance project that included two logo designs, a website header, and business card designs. The logo designs required a quiet modesty that was powerful enough to be a brand but remained respectful of the text's sacred origin. Using Sanskrit references, I was tasked with adjusting the curves and accents of a character to correct the translation and turn it into a signature "stamp" or badge for the brand. After initial sketches and verification of the translation, I hand-painted the character design, scanned the canvas paper, and cleaned/refined the design in Adobe creative suite. The result was a brand badge that's easily manipulated, memorable, and beautiful in its traditional ink red.
Branding/Website Design/Creative Director
Pecan Knoll is a residential development project of 38 steel-framed homes in East ATX. We partnered with Okkem Design to create renderings of the homes. In phase 1, I conducted market research, directed brand/logo design, and built a campaign plan for sales communications. In Phase 2 I designed the website for the neighborhood (including the interactive assets shown below). I've worked primarily in Wix, so each page is tagged with snippets of code to enable SEO crawling. While the site was crawled, I created and stocked private social media accounts for the development to go live as soon as contracts could be signed.
Branding / Website Design
Rodadora is a development project that has just been taken underway. We partnered with BDX Media to create renderings of these unique homes. I finalized the Rodadora branding by taking an initial logo design, vectorizing it, choosing a color palette, and creating a brand book. After finalizing Rodadora's brand guidelines, I designed a functional website for the neighborhood and designed/planned billboard campaigns with various messaging.
In front of the Rodadora property, there is a conveniently located billboard that we will use to advertise our new community of steel-framed homes. I was tasked with designing multiple iterations of billboards including a modular design that would involve only changing the left half of the billboard throughout the development.
Greater Austin Real Estate
Canvas Properties is the real estate brokerage arm of our horizontally-integrated company. I create marketing content for our agents that is used across various social platforms and email campaigns. Canvas has an established brand, so I act as their remote graphic designer for Instagram stories and posts, personalized gifs, e-blast designs, postcards, yard signs, and any other content that's needed.
Green Condos in East Austin
Fourth& is a mixed-use complex in East Austin that includes shell commercial space and residential condominiums. My work with this brand included a refresh campaign, website management, model unit staging, and lobby staging.